Logo usage guide
The CloseSmith mark is an anvil, the "Smith", struck by an amber spark, the "Close." Use it confidently. The rules below keep it legible at every size, from a 16 px favicon to a billboard.
Three lockups, two tones, one mark
Pick the right combination for the surface. Never recolor or recompose the mark.
Half a mark on every side
Reserve clear space equal to half the mark's height around the lockup. Nothing, no copy, no edges, no other graphics, enters this zone.
Rule: X = ½ × mark height. On a 28 px nav lockup that's a 14 px buffer; on a hero lockup at 96 px, that's 48 px.
Don't shrink past legibility
Below these sizes the spark and anvil waist start to mush together. Use the mark-only variant when space is tight.
Three values. Hold the line.
The palette is intentionally tiny. Don't introduce new colors into the mark.
How the spark survives shrinking
Each PNG is rendered from the same SVG source. Notice the spark stays distinct even at 16 px, that's by design.
16px24px32px48px64px128pxSocial share card
The 1200×630 OG card pairs the lockup with a single line of value prop on a navy field. Anything more competes with the mark.
